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06.25.08

Sys-Admin Services Lacking Social Software

By Manoj Jasra

Social Software technologies can improve collaboration and networking within and beyond the enterprise, but a general dearth of system and administrative services brings greater long-term risks as customers look to extend from workgroup installations to enterprise-wide deployments, according to research released today by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.

These findings come from Enterprise Social Software Report 2008: Networking & Collaboration Within and Beyond the Enterprise, pre-released today by CMS Watch. This groundbreaking report evaluates twenty major Social Software suppliers, based on extensive technology research and customer interviews. The 300-page report also provides a breakdown of common usage scenarios to help customers with selecting the right Social Software technology for their enterprise.


The report also found:

• Social Software technology categories range from Platform offerings (from the likes of IBM, Oracle, Microsoft, and Google), to Standalone Suites (from Jive, Traction, Awareness, and others), to numerous viable pure-play Blog and Wiki tools, as well as Public Networks (like Facebook) and
White-label Community Services (like Ning, Pluck, and Lithium).

• Enterprise customers show increasing interest in extending internal social tools outside the firewall (and vice-versa), but vendors are struggling to support both environments -- which have substantially different functional, performance, and security profiles -- off the same toolset.

• Microsoft, Oracle, and IBM all actively promote their Social Software products, but each arrived comparatively late on the landscape, and each still relies on heavierweight portal services for key functionality.

• Some vendors offer exceptions to the rule in certain areas. To name a few: wiki vendor Atlassian provides comparatively strong security and access control; hosted community vendor Awareness has good multi-site management; social bookmarking appliance Connectbeam ships with highly functional back-up and restoration services.

Comments


About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.
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