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WSO2 Launches Cloud Identity Service By Mike Sachoff Staff Writer Article Date: 2010-02-18 Lean enterprise middleware firm WSO2 has launched WSO2 Cloud Identity aimed at helping companies eliminate the complexity of deploying identity management and authentication across multiple SaaS (software as a service) applications as well as internal and traditional systems. By supporting a broad set of authentication and security standards, WSO2 Cloud Identity gives administrators a central identity management system while users gain single sign-on access to different cloud applications. Initial cloud application support includes Google Apps, which is available with today's beta release of WSO2 Cloud Identity, and Salesforce.com, which will be added at the end of the month. WSO2 Cloud Identity lowers the barriers for small and medium businesses by eliminating the need for internal software, dedicated hardware, and systems administrators. Instead, WSO2 provides enterprise identity management as a simple-to-manage, pay-as-you-go hosted service that can scale to meet companies' needs. The WSO2 Cloud Identity offering is completely self-service; it allows each company or organization to register and configure its own domain, add users, and start using the service from day one with no software setup. WSO2 Cloud Identity enables administrators to provide strong authentication using electronic IDs for users based on popular open standards. These include the Security Assertion Markup Language (SAML) 2.0, OpenID and Information Card token-based standards. WSO2 Cloud Identity can issue cards or tokens for identity management, as well as support incoming SAML 2.0, OpenID and CardSpace authentication requests. "SaaS and other applications in the cloud have played a remarkable role in making enterprise-class applications accessible and affordable for small and medium-size businesses," said Paul Fremantle, WSO2 co-founder and CTO. "With our WSO2 Cloud Identity, those companies now have an enterprise-class system that offers easy set up and enables a centralized, scalable approach to identity management and authentication across all their applications running in the cloud." About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.